The way in which information is shared on the internet has changed radically and the rapid evolution of new technologies has transformed the way of doing business in the digital market. Online marketing now needs more than ever to adapt to new tools to keep pace with new trends. In this Blog, we are talking about the new trend in digital marketing.
Some of the digital marketing trends that have come to stay are:
Mobiles are changing users’ purchasing habits and that makes us “potential customers”.
Internet consumption through mobile devices is at the top of the connection means. Hence the need for rapid adaptation to avoid loss of competitiveness in the market.
The trend is most noticeable in social networks, such as Facebook, where three-quarters of online advertising revenue is generated from mobile content.
It is therefore not surprising that websites, as well as advertising campaigns, should focus their efforts on mobile platforms.
The consumption of online audiovisual content is experiencing significant growth as a result of users becoming more receptive to this type of multimedia content on demand.
The improvements of these technologies such as high definition videos, the speed of connection and the immediacy of being able to visualize what you want and when you want, is converting this category as the preferred by many brands to invest in this type of ads.
Advertising platforms such as Facebook and Bing already offer advertisers video options and Google has opted for TrueView video campaigns from the AdWords platform.
We are in the era of ‘wearable’ technology whose gadgets or devices introduce us to the virtual and real world, giving us many possibilities of access to information in the ‘hands-free’ mode.
Advertising and marketing companies are studying ways to get messages to people through this technology, although it has not yet become massive.
One of the best-known devices, the Apple Watch has already been a precursor to many of these changes: you have to reinvent the contents, adapt them to the characteristics of the smartwatch.
It is a complete revolution in content, in the way of presenting them and ultimately in the advertising strategy associated with them.
Digital assistants by voice
The main function of voice aids in smartphones is to improve and complement the user experience, as well as the productivity of consumers.
SEO (Search Engine Optimization) and PPC (pay per click) are two highly popular strategies to get your website to get thousands of visits but the increase in voice searches will lead to a new type of optimization.
This could also include that the content of your SEO campaigns is updated in Google Now with suggestions like ‘Popular in your area’.
Brands should expand their activity to capture this voice search traffic through conversational searches such as’ Where can I ….?’ ‘Which one is the best ….?’ ‘How to buy …?’ etc. questions.
The key to optimizing the new format is to make sure that your business activity information is easily accessible to these attendees.